Store UX design
Product discovery, filters, and checkout flows built around how people buy.
I design and develop online stores that guide shoppers from product discovery to checkout — conversion-focused e-commerce for brands in Bulgaria and worldwide.

I design and develop online stores that guide shoppers from product discovery to checkout — conversion-focused e-commerce for brands in Bulgaria and worldwide.
Retailers, brands, and B2B suppliers who want a custom online store — not a generic template — with product pages, filters, and checkout designed around how your customers actually shop.
A catalog alone does not sell. I design and build stores where navigation, product presentation, cart logic, and mobile checkout work as one conversion system.
I have delivered e-commerce platforms for fashion, industrial supply, lottery, and luxury retail — combining UI/UX, front-end engineering, and SEO-ready structure.
From Montana and Northwestern Bulgaria to Sofia and global markets — remote collaboration, clear process, and results you can measure.
Product discovery, filters, and checkout flows built around how people buy.
Tailored shops — not generic templates — aligned with your brand.
Layouts that present variants, specs, and trust signals clearly.
Mobile-first purchase paths with fewer steps and less friction.
Clean URLs, metadata patterns, and performance for organic growth.
Go-live support and iteration based on real shopping behavior.
Catalog structure, audience, and conversion goals defined upfront.
Store architecture, product templates, and checkout experience.
Front-end build, integrations, and payment-ready flows.
Testing, launch, and continuous improvement after release.
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E-commerce projects include store UX, product listing and detail pages, cart and checkout flows, mobile shopping design, front-end build, and SEO-ready product structure.
Yes — I design and develop custom shop front-ends tailored to your catalog, brand, and fulfillment model instead of forcing a one-size-fits-all template.
I focus on custom hand-coded front-ends and can integrate with your preferred backend, CMS, or headless commerce API depending on project requirements.
Yes — mobile-first design is standard. Product browsing, filters, and checkout are optimized for phones and tablets where most shoppers decide.
Yes — I work with retailers and brands in Montana, Sofia, Vratsa, and across Bulgaria, as well as international clients, fully remote.
Contact me with your product range, goals, and timeline. I offer a free consultation to define scope, budget, and the right technical approach.